What Are Core Web Vitals?

Google has identified three key signals that determine how well your website performs for visitors:

1. Largest Contentful Paint (LCP) → Measures how fast your main content loads.

   • Example: If the hero image or main text takes too long to appear, customers may leave.

2. Interaction to Next Paint (INP) (previously FID) → Measures interactivity.

   • Example: If a user clicks a button and nothing happens for 2–3 seconds, that’s bad UX.

3. Cumulative Layout Shift (CLS) → Measures visual stability.

   • Example: You’re about to click “Buy Now” but the button shifts because an ad loads. Frustrating, right?

Why Should Business Owners Care?

Here’s why Core Web Vitals aren’t just for developers—they matter to your business bottom line:

• Higher Google Rankings → Google rewards websites that perform well.

• More Conversions → A faster, stable website makes people trust your brand and complete purchases.

• Lower Bounce Rates → Customers won’t wait forever for a page to load.

• Competitive Edge → Many businesses still ignore this, so optimizing gives you an advantage.

Studies show: A 1-second delay in load time can reduce conversions by 7%. For an eCommerce business making ₹10,00,000 per month, that’s a ₹70,000 loss every month!

How to Check Your Website’s Core Web Vitals

Google has identified three key signals that determine how well your website performs for visitors:

1. Largest Contentful Paint (LCP) → Measures how fast your main content loads.

   • Example: If the hero image or main text takes too long to appear, customers may leave.

2. Interaction to Next Paint (INP) (previously FID) → Measures interactivity.

   • Example: If a user clicks a button and nothing happens for 2–3 seconds, that’s bad UX.

3. Cumulative Layout Shift (CLS) → Measures visual stability.

   • Example: You’re about to click “Buy Now” but the button shifts because an ad loads. Frustrating, right?

These three signals together are called Core Web Vitals.

Common Problems That Hurt Core Web Vitals

• Slow server response times (cheap hosting)

• Unoptimized images & videos (large files)

• Too much JavaScript (slows interactivity)

• Unstable ads or popups (cause layout shifts)

Quick Wins for Business Owners

Even without technical skills, you can start improving your Core Web Vitals today:

• ✅Choose a fast hosting provider
• ✅Use compressed, web-optimized images
• ✅Add a Content Delivery Network (CDN)
• ✅Keep plugins & themes lightweight
• ✅Ensure your site is mobile-friendly

Long-Term Strategy

Improving Core Web Vitals is not a one-time fix. It’s part of ongoing website maintenance.
For businesses, this means:

• Regular performance audits

• Continuous speed optimization

• Working with experts who can fine-tune code and server settings

How Infyras Can Help

• At Infyras, we specialize in building and optimizing websites that not only look great but also perform exceptionally well. Our team ensures your website passes Google’s Core Web Vitals, giving you:

  • Better SEO rankings

  • Improved user experience

  • Higher conversions & sales

  Want to know how your website scores?
  Request a Free Website Audit with Infyras

Final Thoughts

As a business owner, you don’t need to dive into the technical jargon of Core Web Vitals. What you do need to know is this:

• A faster, more stable website = more customers and higher revenue.

• Google rewards websites that care about user experience.

• Fixing Core Web Vitals now puts you ahead of your competition.

Your website is often the first impression customers get of your business. Make sure it’s a fast, reliable, and conversion-friendly experience.